Taylor Lautner is the newest endorser of clothing giant Bench

After months of speculations on who will be the new face of the brand, Bench finally announced its newest endorser
and its the Twilight hunk- Taylor Lautner!

Take a sneak peek at Taylor Lautner’s upcoming billboard for Bench.

A few months back, my friend and I were talking about who should be the next face of Bench. And I remember telling him that I would love to see Taylor Lautner as endorser of the brand. I think Taylor is very humble and simple. And I think a lot of people can easily relate to his style.

After signing, he will now be joining the pack of International Bench Endorsers including Adam Levine, Michael Trevino, Jessica Sanchez, Lee Min Ho, Liam Hemsworth, Bruno Mars, and Lucy Hale.

And the big question: Is he coming to the Philippines?

Knowing how big Bench is, they are surely bringing Taylor Lautner closer to his Filipino fans. In fact, all of their International endorsers visited the country for the promo and meet-and-greet for fans.

Are you guys excited to see Taylor Lautner?

One Direction is the newest endorser of Penshoppe

 

 

One Direction is the newest endorser of Penshoppe

What’s #Next for Penshoppe? 5 Names: Liam Payne, Harry Styles, Louis Tomlinson, Zayn Malik, and Niall Horan- collectively known as One Direction.

Knowing how giving Penshoppe is to their loyal followers, expect the brand to bring One Direction here in the Philippines. Maybe not a concert, but surely a Fan Con bigger than Zac Efron’s recent event.

The boys now join the ranks of Zac Efron, Mario Maurer, Leighton Meester, and others as Penshoppe Global Brand Ambassadors.

Penshoppe is definitely the brand to beat!

Cosmo Bachelor Bash 2012: Cosmo Men Unite

First of all, I would like to send my love to Summit Media and my friend, Allan, for giving me VIP access to the event.

I’ve been watching Cosmo Bachelor Bash since 2007, and I never missed a single show since then. And last night was probably the biggest turnout of attendees. The VIP area was jam-packed and the regular area was extremely crowded. When we get there, all seats were already occupied so we had to find the best place to stand. We were really lucky because our spot was right beside the runway allowing us to see every bachelors up-close.

Since I am also an Event Director, I can’t help but comment on some things. First, I love the multi-level stage that was utilized all throughout the event. I also love the runway and its side extensions. Some segments were great, while some needs more rehearsal time and proper execution. Lighting was good too!

I would like to share some of the  photos (taken by me) from the event.

JM De Guzman: Hunk from within

Double Trouble: Semerad  Twins (Anthony and David)

GMA 7’s next leading man: Mikael Daez

The Fab: Fabio Ide

Still Hot: James Blanco

Singing Sensation: Markki Stroem

Future A-lister: Alden Richards

Survivor JC Tiuseco

Century Tuna Superbods Winner- John Spainhour

In-demand Model, Vince Ferraren.

The Teaser Award goes to Ian Batherson, for trying to win the crowd with his dance moves and by showing what a naughty cop looks-like.

Adam Levine for Bench

 

Adam Levine is the Newest Endorser of Bench

Maroon 5’s frontman and The Voice coach, Adam Levine, is the newest addition to the growing number of Bench International Endorsers.

Adam Levine is expected to arrive in the Philippines in time for his meet-and-greet on September 17, 2012 at the SMX Convention Center. However, he will not be part of the Bench Universe Fashion Show happening this September 14 and 15.

I would like to guess the campaign of Bench featuring Adam Levine. It will be:

Adam Levine rocks Bench

Nico Alcedera

Cosmo Centerfold 2012: New Faces

Here are some of the Bachelors to look forward to.

 

Former PBB Teen Edition housemate-Alex Anselmuccio

 

Model Vince Ferraren

 

Hot Seafarer Aldwin Esteves (One of the hottest for me)

 

Student Carlo De Leon (He will eventually become a Professional Model, I’m pretty sure)

 

Baby-faced Mark Peckson. I had to look at his age twice. Can’t believe that he’s 32 already.

 

June Macasaet is one of the most in-demand runway models nowadays.

 

Mike Robert has a huge resemblance with Harry Shum Jr. He’s cute!

 

Miguel Gonzaga is a perfect model for me. He’s tall, exotic-looking, charming, and has the perfect mysterious glance.

 

And finally, my hottest pick for this year’s 69 Bachelors- Model and Hairstylist Samir Ayeb!
(Last year, my top pick was Sebastian Castro)

Cosmo Centerfold 2012: Paulo Avelino

Paulo Avelino leads the Cosmo Centerfolds and 69 Bachelors of Cosmo Men 2012.

Last year’s Cosmo Men issue (left) and this year’s issue with Paulo Avelino on the cover (right)

I once told my friends that Paulo will be this year’s Top Cosmo Bachelors and my prediction was right.
Well, after joining the Kapamilya network, being included in one of the network’s highest-rated show, and appearing on various sexy billboard for Bench, there’s no reason for him not to top the list.

I had a chance to work with Paulo Avelino during the 10th year Anniversary Party of Mossimo Philippines. I approached him and we started having a quick-talk. At the backstage, I remember him taking a photo of us with his camera. And i also have a snapshot of us.

I am really happy that Paulo made it to the Top! He’s a very humble and hardworking guy. He’s also a good actor and he has proven his worth in the entertainment industry. I will forever support Paulo because that’s the only way i can thank him for the kindness and his genuine smile.

Nico Alcedera

Cosmo Centerfolds 2012

It’s September and there’s a reason to celebrate- Cosmo Month again!

Finally, the 10 Hottest Cosmo Centerfolds have been revealed together with 69 sizzling Bachelors from this side of the planet.

Since I am an Event Director, I had a chance to work with some of them or has been introduced to a few. So let’s name some of those Bachelors first.

 

My friend-Lucky Conde. He’s is from Batangas and once hosted a regional tv show under ABS-CBN. He’s one of our models during the Converse Block Party. I think Lucky is probably of the nicest model around.

 

Son of GMA-7 Executive Reggie Magno. Pancho is one of the Kapuso Network’s talents and has appeared in various TV series. He will also walk the runway of Bench Universe this coming September.
Pancho was one of our Red Angels during an event/flash mob for a chocolate brand, together with Bryan Benedict of Protege.

 

The Prodigal Twins of San Beda.
These two handsome guys used to play for San Beda Red Lions. During the championship game of NCAA, the Semerads caught the attention of the country after leading the Red Lions all the way to Championship. A few months later, they dropped the big bomb- David and Anthony Semerad decided to try-out for the Blue Eagles.

I am from San Beda and met them several times. We had a chance to talk and they were really nice.

 

We do interact a lot on Twitter. He started following me (I followed him first) after I helped him with something. He’s also one of my Mom’s favorite actor. Jome is a humble guy and very friendly. Follow him on Twitter too! here

 

We don’t know each other personally but we are Facebook friends and we once had a conversation via chat. Though, we’ve been on several events together, we never had a chance to talk personally.

AND NOW, here are some of the COSMO CENTERFOLDS 2012

 

Century Tuna Superbods 2012 Winner: John Spainhour

 

Kapamilya Actor and Model: Joseph Marco

 

Actor JM De Guzman

 

Folded and Hung endorser and GMA-7’s next Leading Man: Alden Richards

 

Starstruck Avenger and Survivor Castaway: Ian Batherson
What happened to him? he looks sickly. He’s so thin!

 

The Twins: David and Anthony Semerad

 

Pilipinas Got Talent’s Markki Stroem.
I was seated a-seat-away from him during a Penshoppe Fashion Week Show. I’m not a fan.

 

Kapuso Afternoon Prime Prince: Mikael Daez
We were on a same event once. Saw him up-close and he’s cute. His head is kinda small though.

Sharing more.. next post!

-Nico Alcedera

 

 

 

Blair Waldorf for Penshoppe

Yes! It’s official!
Leighton Meester from the hit series Gossip Girl will be the new addition to the International Endorsers of Penshoppe.

Blair Waldorf (her character on Gossip Girl) will be joining her Gossip Girl co-star Ed Westwick, Thai Superstar Mario Maurer, Vampire Diaries’ Ian Somerhalder, and High School Musical’s Zac Efron for the biggest campaign of the brand yet- The Penshoppe All Stars.

Her addition to the Penshoppe family will surely hype the brand even more since she has a huge following here in the Philippines. Plus the brand needs someone to represent the ladies, andLeighton is the perfect choice.

If you’ve been watching Gossip Girl, you are surely aware that Blair Waldorf is a huge Fashionista of the Upper East Side and her style is impeccable. Her character even reinvented the School Girl look and made headbands so hot! She has an amazing fashion sense and a true signature style.

With her Penshoppe endorsement, I’m looking forward to see some of Blair Waldorf influence on the new collection- School Girl style perhaps?  or colored leggings?

One thing is for sure- I’m super excited to see the Queen B and have a peek on her style.

She ain’t Upper East Side’s Queen B for nothing.

You know you love her!

XOXO

Nico

 

 

Hope you can help me hype this one!

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